Is Marketing Management an Art or Science Term Paper

Essays on Is Marketing Management an Art or Science Term Paper The paper â€Å"Is Marketing Management an Art or Science?" is a dramatic example of term paper on marketing. In today's world, marketing is treated differently. Marketing is not only restricted by selling goods and services. Often managers believe marketing means the distribution of goods, promotion, pricing, and sales but it is not, marketing means how to satisfy customers by fulfilling their needs and wants by providing quality products and services and on the basis of these how the organization can achieve its goals and objectives. The concept of marketing is broadened on the basis of customer requirements.Marketing managers should put customers in central for making decisions. If the organization does not care about customers, it cannot achieve its goals and objectives. Marketing managers should always get information about the market by doing market research so that they can know about the trends of the market and views of the customers. On the basis of this, an organization c an introduce products or services that can satisfy the customer.Marketing Management as an artArt Needs SkillsAs arts requires skills so does marketing management. Skills like conceptual, technical, creativity decision making comprise management. To perform marketing management functions properly one needs to have clarity of concept as to what, where, how, why, etc (Naresh p 4).Technical skills and know-how is also important as it streamlines the functions increases efficiency. It can also be stated as an art because it requires a lot of inputs by way of facts analysis of the product or the marketing plan (Nicholas p15).Art Requires KnowledgeMarketing Management needs knowledge and information from various areas like finance, technology, production, etc. As art needs inputs from other areas so do management. To manage effectively efficiently one would require information from different fields.Information of how what, wherein production, how by what means in marketing, what is t he latest update and how it can be used to increase the efficiency in technology last but not the least the monetary aspect being the financial terms of how to obtain finance to complete the task in hand. All this requires Information i.e. Knowledge.Art Has CreativityMarketing Management is a form of art as it requires creativity. The aspect of creativity is very prominent in marketing competition. If a company plans to launch a new product in the market then there would be a series of functions it would follow (Anderson p18).As it would first do market research, know about the competitors their products. Then plan, implement new marketing strategies for their products. All this requires artistic skills. The formula for success lies in implementing a unique marketing strategy such as to attract the customers hence creating a need for the product.Personalizing As an Aspect of Marketing ManagementPersonalizing is an aspect of marketing management as it is an integral part of the a rt. As each person has his own way to personalize art, he has his own style of doing it likewise in management each person can have his own style of managing.